Nadia studied psychology and obtained a Masters and cognitive science in an attempt to understand people and what makes them tick. She continues to learn about them in the guise of market research. She has gained research experience through boutique research agencies, working with a vast range of clients including L’Oreal, Carphone Dixons and Internet Matters. She also worked client-side, as lead researcher for a global music exam board (ABRSM) where she sought to understand what resonates with their customers.
Nadia joined Blue Marble in July, having most recently served as a Client Manager for Unilever and brings with her wealth of experience in interrogating large datasets and managing major quantitative studies across a vast range of sectors, including tech, media and FMCG.