New research on public attitudes towards climate change (October 2021)

With COP26 close at hand, Blue Marble has conducted qualitative and quantitative research to explore the public’s attitudes towards climate change. The findings are stark – around half of the public have no idea what the term “net zero” actually means, and many think that recycling is the most effective action we can take to help in the fight against climate change.

The slides below are taken from a webinar that we ran on 15th October 2021, and highlight some of the most important findings.

Communicating with the public about climate change