New report: kitchen sink observation for CCW

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Blue Marble has recently worked with CCW (formerly the Consumer Council for Water) to conduct an observational study which breaks new ground for the industry. We observed water use at the kitchen sink in 15 households, using motion-sensitive cameras. As far as we are aware, the water sector has never previously used video technology to research household water usage. We also conducted depth interviews with each household to explore the relationship with reported behaviour and understand the rationale behind specific behaviours.

Videos of the research and our full report can be accessed here.