Working both for regulators and companies in regulated sectors, we understand the particular challenges of research in this field.
Regulator-facing research risks becoming a tick box exercise: we mitigate this risk by designing research that enables customers/citizens to engage with the subject matter. We help clients to translate policy detail or business plans into plain English; design deliberative research events and have developed innovative tools to ensure the data is meaningful.
Market research can represent much more than collecting data and insight; it can be part of an organisation’s armoury to engage customers, staff and stakeholders. The principles of participative research underpin our approaches.
Blue Marble’s core business is working for brands and businesses who have a sustainability, environmental and/or ethical dimensions. And for organizations who are moving from a purely CSR agenda to the all-encompassing need for sustainability. We work in this field in many contexts.
From the germ of an idea to its execution and communication, research insight takes the risk out of launching and revamping new products.
A mainstream food brand throughout much of the world, Lee Kum Kee sits in the specialist ‘world food aisle’ here in the UK. Our research tapped into UK consumers' deeply held beliefs about Chinese cuisine. Category analysis revealed new opportunities to support Lee Kum Kee’s UK growth strategy.
Ethically sourced ingredients lie at the heart of this brand. We have recently conducted in depth research to explore perceptions of product benefits, names and packaging to inform the positioning of the tea and herbal remedy categories for a specific target audience.
At the heart of our experience, we have worked with many brand and customer teams.
We have worked closely with RNIB in developing insight from research with both sighted and registered blind supporters about the highly sensitive topic of legacy giving. As well as the ethical considerations of conducting research with registered blind participants, the research explored communication routes in the context of the charity’s brand image and supporter relationships.