We've included below some examples of the work that we do.
Working both for regulators and companies in regulated sectors, we understand the particular challenges of research in this field.
Regulator-facing research risks becoming a tick box exercise: we mitigate this risk by designing research that enables customers/citizens to engage with the subject matter. We help clients to translate policy detail or business plans into plain English; design deliberative research events and have developed innovative tools to ensure the data is meaningful.
Community & Stakeholder Engagement
Market research can represent much more than collecting data and insight; it can be part of an organisation’s armoury to engage customers, staff and stakeholders. The principles of participative research underpin our approaches.
- Making participation more experiential by running consultation events, or using existing events
- Bringing our clients and their stakeholders/communities together in deliberative events and workshops.
- Being inclusive – which can involve large samples, census approaches & hard to reach audiences.
- Communicating with stakeholders at all stages of the process. From the outset: the reasons for the consultation exercise, to the end point: the actions resulting from the research.
Blue Marble’s core business is working for brands and businesses who have a sustainability, environmental and/or ethical dimensions. And for organizations who are moving from a purely CSR agenda to the all-encompassing need for sustainability. We work in this field in many contexts.
- Commercial: developing and testing the most credible and compelling ‘ethical’ positionings which add value to the brand and to the bottom line.
- Regulatory: evaluating attitudes and adoption of sustainable behaviours.
- Environmental: measuring both economic value and quality of life
- Communications: using research to inform the message and channel to various customer segments.
New Product / Opportunity Development
From the germ of an idea to its execution and communication, research insight takes the risk out of launching and revamping new products.
- By evaluating the proposition within the right context .
- By identifying target markets via segmentation analysis.
- By measuring appeal against the competitive set.
Communications & Branding
At the heart of our experience, we have worked with many brand and customer teams.
- To provide insight supporting brand and campaign development.
- To evaluate campaigns and customer/stakeholder communications.
- To benchmark and measure behaviour change in relation to public information campaigns.
- To measure trends and successes via tracking studies