Research exploring how people think about the natural environment in England.

Blue Marble Research are conducting an important piece of research on behalf of Natural England and CPRE (The Campaign to Protect Rural England). The research will explore how people think about the natural environment in England in 2024.

The research will follow a multi-stage approach including:

  • Focus group discussions in hub locations (North of England, The Midlands, South of England)
  • Photo/video sharing of representations of tranquillity via WhatsApp
  • A survey of 2,000 adults in England


By sending us photos or videos on WhatsApp, you are opting in to sharing your phone number with us. Your phone number will not be shared beyond the Blue Marble project team and will be deleted at the end of the project.

Photos and videos shared in this research will be used for analysis purposes and may be used in the final reporting outputs of the project, which may be published.

If you have any questions about this research, please email: