News

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New research on public attitudes towards climate change (October 2021)

With COP26 close at hand, Blue Marble has conducted qualitative and quantitative research to explore the public’s attitudes towards climate change. The findings are stark – around half of the public have no idea what the term “net zero” actually means, and many think that recycling is the most effective action we can take to help

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Blue Marble shortlisted for two awards! (October 2021)

Blue Marble has been shortlisted for two industry awards for its work with CCW (the voice for water consumers) on water usage at the kitchen sink. We have been shortlisted for the MRS Award for New Consumer Insights and for the AQR’s Qualitative Excellence Award, with the winners of both set to be announced in

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Blue Marble expands team (September 2021)

We have made three new hires following a strong start to 2021. Tessa Montague is an experienced Associate Director who was previously at healthcare specialists Elma Research. A mixed method researcher, Tessa has extensive experience both agency-side and client-side, including at DJS Research, RS Components and Millward Brown. Sonali Patel joins Blue Marble as a

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ITV News coverage of our kitchen sink research

Our innovative research for CCW, which used motion-sensitive cameras to understand everyday household behaviour, was featured on ITV News on 30th June. The research explored the relationship between survey-style reported behaviour and actual behaviour – with some startling results. See the clip here.

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