Tel:

enquiries@bluemarbleresearch.co.uk

Who we are.

Blue Marble Research Ltd was established in 2007. We conduct market research that has a strong emphasis on providing clear direction to our clients. After all, it is the solutions, opportunities and planning implications that make well-designed research commercially and strategically valuable.

We are multidisciplinary, using the full suite of research methodologies, some of which are outlined below. Of course, we’re always exploring new techniques and/or partnerships in our quest for fresh insight.

Qualitative and ethnographic

  • Group discussions, deliberative events, creative workshops and online forums
  • Depth interviews, accompanied shops, consumer Vlogs
  • Observation, ‘In the moment’ interviews, consumer diaries

Quantitative

  • Ad hoc and tracking surveys
  • Segmentation and complex analysis
  • Online, phone, face to face and omnibus surveys

Desk research & literature reviews

  • Triangulation of multiple data sources
  • Mining existing data to identify insight gaps and opportunities

Recent Work

CSE commissioned Blue Marble to understand the appetite for a proposed regeneration programme; encouraging communities to establish renewable energy projects through engagement with the planning system.
Centre for Sustainable Energy – community regeneration

Centre for Sustainable Energy – community regeneration
To support their ambition to expand their herbal tea and supplement range into the US market Pukka needed to understand the US consumer mindset.  Blue Marble conducted a series of group discussions from NY to LA to explore consumer response to the Pukka brand and product range and how this compares with perceptions of the current competitive set.  

Pukka – Understanding the US Consumer
We conducted a major deliberative study to understand Welsh Water customers’ views on how to address major challenges facing the company, including climate change, population growth and urban creep. The research is being nominated for an Institute of Water Innovation award.

Welsh Water – Drainage and Wastewater Management Planning
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