Our business is about understanding the difference between what people say and what they do; understanding behaviour and how to change it; and bringing clarity to the complex web of rational and emotional considerations that we all juggle as we make choices both as consumers and citizens.
The project you did was liberating for the business. The way we now think about our target market is embedded in everything we do.
We like working with Blue Marble because what they tell us is very insightful. They always deliver clear and actionable recommendations which we use to inform key business decisions and validate ideas
Blue Marble has been running our member satisfaction survey for three years now and has also conducted qualitative work for us with business owners and senior leaders. The work is consistently done to the highest standards and the team shows an excellent grasp of our own and our members’ needs. Highly credible analysis from a highly credible team.
This wasn’t a straightforward project but the team quickly got to grips with the complex issues being researched and did a superb job.
It has been really refreshing for me to work with Blue Marble – they have done some excellent work for us. I’m impressed by the way they meet the brief exactly and in terms of the analysis they have certainly taken our thinking further.
Just a quick note to formally thank you again for all your excellent work …The project went very smoothly and I enjoyed working with you all and found it a very interesting project, which I know will be of benefit to the industry.
Ethically sourced ingredients lie at the heart of this brand. We have recently conducted in depth research to explore perceptions of product benefits, names and packaging to inform the positioning of the tea and herbal remedy categories for a specific target audience.
Our research supported the launch of the Hungry for Change campaign by benchmarking attitudes towards global hunger among its target audiences.